Performance Marketer Meta, Google & TikTok Ads
I turn ad spend into store sales, not vanity metrics.
I'm Salman Tanveer, a performance marketer with 5 years of planning, launching and scaling paid media on Meta, Google and TikTok for eCommerce and lead-generation businesses across the USA, Canada, Europe, Australia/NZ and Pakistan.
- Ad spend managed
- $3M+
- Net sales, one brand in 2025
- $1.02M
- Store orders, 3 eCommerce brands
- 22,800+
- Best sale-campaign ROAS
- 6.53x
- Meta Ads
- Google Ads
- TikTok Ads
- Conversions API
- GA4
- Google Tag Manager
- Shopify
- WooCommerce
- Instant Forms
- WhatsApp Campaigns
Numbers I can defend.
I plan, launch and scale paid media for eCommerce brands and lead-generation businesses, and I judge performance on store-level sales, not platform numbers alone.
Over the last 5 years I've managed USD 3M+ in ad spend across Meta, Google and TikTok. That includes scaling an international games brand to 20,392 orders and $1.02M in net sales in 2025, and launching paid acquisition from zero for local brands in Pakistan.
My day-to-day is campaign structure, offer and creative testing, remarketing and server-side tracking, all checked against what actually landed in the store. I'm currently Performance Marketing Manager at Havit Growth Agency.
Five accounts, real results.
Three eCommerce brands and two lead-generation clients. Open any project to see the strategy and the dashboard screenshots behind the numbers.
Full-funnel, end to end.
From account structure and tracking to creative testing and scaling. I set it up, run it, and report on it.
Paid social
Meta and TikTok Ads: prospecting and scaling (CBO/ABO), creative, audience and offer testing, catalog ads and seasonal sale campaigns.
Search & remarketing
Google Ads that capture high-intent search demand, plus remarketing and cart recovery that bring warm visitors back to buy.
Lead generation
Meta Instant Forms, landing pages and WhatsApp campaigns for service businesses, optimized for qualified leads over cheap volume.
Tracking & measurement
Meta Pixel with the server-side Conversions API, Google Tag, GTM and GA4, reconciled against actual store orders and daily KPIs.
How I work
- Step 1Test
Structured testing campaigns for creatives, audiences and offers.
- Step 2Scale
Budget moves into proven winners, segmented by country and product.
- Step 3Recover
Meta and Google remarketing plus catalog ads to convert warm visitors.
- Step 4Measure
Pixel + CAPI, GA4 and store data, checked against actual sales.
Toolkit
Let's grow what's already working.
Open to performance marketing roles and projects in eCommerce and lead generation. Tell me about your store or your funnel. I usually reply within a day.
Tell me about your project
A few details help me come back with something useful: where you advertise now, what you spend, and what you want to improve.
- Reply within 24 hours
- Free first call to review your account
- Your details stay private
Or reach me directly